Agent Experience Platform vs. AI Visibility Platform
Scrunch AI built the AXP — a content-serving layer for AI agents. visibl is the full platform: site audits, competitive intelligence, GA4/GSC integration, Ghost Route detection, agentic commerce monitoring, one-click deployment, and Stripe-verified revenue attribution. A layer vs. the stack.
A layer isn't a platform.
Scrunch AI built the AXP — a machine-readable content layer for AI agents. It's an infrastructure play that solves one piece of the puzzle: content serving. It doesn't find Ghost Routes. It doesn't monitor shopping agent protocols. It doesn't deploy fixes. It doesn't run site audits. It doesn't provide competitive intelligence. And it doesn't connect to Stripe for revenue verification. visibl is the full platform — site audits, competitive intelligence APIs, GA4/GSC integration, Ghost Route detection, agentic commerce monitoring, one-click deployment, and Stripe-verified revenue attribution. The AXP is a layer. visibl is the stack.
Where it gets interesting
| Scrunch AI | visibl | ||
|---|---|---|---|
| WORKFLOW SCOPE | Diagnostic Only (Content serving) | End-to-End (Plan + Implement via Bilateral Studio) | Scrunch AI's AXP creates a machine-readable layer so AI agents can better understand your content — that's infrastructure work. But the workflow from insight to action still requires manual intervention: export data, brief your team, create content updates, deploy through your CMS. visibl's Bilateral Studio handles the full loop: detect, fix, deploy, verify. |
| IMPLEMENTATION TIME | Weeks (Manual content updates) | Minutes (One-click deployment) | Scrunch AI setup is relatively quick — the AXP layer sits on top of your existing site. But ongoing optimization still flows through your development pipeline. When AI engine rankings shift, Scrunch shows you the change. Getting the fix live? That's still your team's problem. |
| ENTERPRISE SCALE | Moderate (500+ customers) | Extreme (1M+ page catalogs) | Scrunch AI serves 500+ customers with 50% month-over-month growth — impressive traction. For enterprise teams managing catalogs with 1M+ pages, the scale question isn't just customer count — it's architectural. visibl was built for enterprise-grade catalog management at massive scale. visibl includes deep site audits, competitive intelligence APIs, and full GA4/GSC integration — an entirely different class of platform than a content-serving layer. |
| AGENTIC READINESS | Low (Content serving only) | Full (Native ACP & UCP Protocols) | Scrunch AI's AXP helps AI agents read your content — a content-serving layer. That's different from monitoring whether shopping agents can actually complete purchases via ACP and UCP protocols. The AXP makes your content agent-friendly. visibl makes your commerce agent-ready. |
| DATA INTEGRATION | Partial (Search data, CSV exports) | Bilateral (GA4 + GSC + Stripe + Shopify + Merchant Center) | Scrunch AI connects to search data and exports via CSV. visibl integrates bilaterally with your commerce stack — Stripe for revenue verification, Shopify for inventory sync, Google Merchant Center for feed compliance, GSC for search signals. The difference: Scrunch optimizes content delivery. visibl optimizes revenue. |
Who Is Scrunch AI?
Scrunch AI took a different approach in the AI visibility category. Instead of tracking AI citations like Profound or Peec AI, they built the Agent Experience Platform (AXP) — a machine-readable content layer that sits between your site and AI agents. Backed by $19M in funding, they've grown to 500+ customers with 50% month-over-month growth. Their claim: 40% increase in AI agent referral traffic.
The AXP is an infrastructure bet. It creates structured content that AI agents can parse easily — think of it as schema on steroids. Fast setup, relatively lightweight, and it solves a real problem: making your content more accessible to AI engines.
But the AXP is a single-purpose infrastructure layer. No site audits. No competitive intelligence. No keyword tracking. No GA4/GSC integration. No revenue attribution. Just content serving. It can't find pages that rank on Google but are invisible to AI engines — Ghost Routes. It doesn't monitor whether AI shopping agents can actually transact with your catalog via ACP or UCP protocols. It doesn't connect to your Stripe account to quantify revenue impact. And when you identify an optimization, deploying it means going back to your CMS — not clicking a button.
Infrastructure vs. execution.
Scrunch AI built a layer that sits between your content and AI agents, making your site more machine-readable. That's infrastructure work. But infrastructure alone doesn't close the loop.
When the AXP data shows that certain AI agents aren't citing your products, what happens next? In Scrunch: you export a CSV, analyze the gaps, brief your content team, create updates, push through your CMS, wait for deployment, then manually check results. In visibl: identify the gap, see the Ghost Routes, generate the fix in Bilateral Studio, deploy in one click, verify automatically. Infrastructure is a foundation. Execution is what builds on it.
Fortune 500 teams deploy optimizations in minutes without touching backend code. That's not just convenience — it's velocity. When the market shifts, when a competitor jumps in rankings, when a protocol changes, speed of implementation becomes competitive advantage.
What Scrunch AI can't show you
Ghost Routes Detection
Scrunch AI's AXP optimizes what AI agents see when they visit your site. But what about the pages they never visit? Ghost Routes — pages ranking #1 on Google but invisible to every AI engine — represent your biggest untapped opportunity. The AXP has a narrow use case: content serving, not content discovery.
Agentic Commerce
The AXP creates a machine-readable content layer. That helps AI agents understand your site. But understanding isn't transacting. visibl monitors both OpenAI's ACP and Google's UCP to ensure autonomous shopping agents can actually complete purchases — API handshakes, not just content readability.
Revenue-at-Risk
Scrunch AI reports on AI agent referral traffic. visibl connects your Stripe account to calculate the exact monthly revenue lost when products aren't cited in AI buying advice. Traffic metrics vs. verified revenue impact — different levels of business intelligence.
Content Layer vs. Full Stack
This is the fundamental difference. Scrunch AI built a smart content layer. visibl built the full-stack platform.
- Install AXP
- AI agents read content better
- Monitor referral traffic
- Export CSV
- Brief team on gaps
- Create content updates
- Deploy via CMS
- Check manually
- Connect integrations
- See full AI visibility
- Detect Ghost Routes
- Generate fixes
- Deploy one-click
- Monitor protocols
- Track revenue
- Auto-verify
The AXP solves content serving. visibl solves content serving, content discovery, Ghost Route detection, agentic commerce, revenue attribution, site audits, and competitive intelligence. One is a feature. The other is the platform.
Which one fits?
Choose Scrunch AI if...
- Content serving is literally your only requirement
- You need a lightweight layer and nothing else
- You have no need for site audits, competitive intelligence, or revenue attribution
- You're comfortable with CSV exports and manual deployment workflows
Choose visibl if...
- You want a full visibility platform, not just a content-serving layer
- You need site audits, competitive intelligence, AND AI discovery in one platform
- Ghost Route detection and agentic commerce readiness matter for your revenue
- You want one-click deployment and Stripe-verified revenue attribution
Other comparisons
From agent monitoring to full AI visibility
See beyond the content layer. Ghost Routes, agentic commerce protocols, revenue-at-risk, one-click deployment — the full stack.