Amazon Analytics vs. AI Discovery
Helium 10 covers Amazon analytics for 4M+ sellers. visibl covers every channel AI agents shop on — with site audits, competitive intelligence, GA4/GSC integration, Ghost Route detection, and one-click deployment. For brands selling beyond Amazon, there's no comparison.
Amazon is one channel. AI agents shop everywhere.
Helium 10 dominates Amazon analytics — 4M+ sellers, 2.1 billion data points, 27 marketplaces. Within Amazon, it's comprehensive. But AI shopping agents don't only shop on Amazon. They pull from Google Shopping, Shopify, direct sites — via machine protocols, not browsing. Helium 10 sees the Amazon channel. visibl sees every channel — with deep site audits, competitive intelligence APIs, GA4/GSC integration, Ghost Route detection, agentic commerce protocol monitoring, and Stripe-verified revenue attribution. For brands selling beyond Amazon, visibl isn't a complement to Helium 10. It's the platform that covers what Helium 10 can't.
Where it gets interesting
| Helium 10 | visibl | ||
|---|---|---|---|
| WORKFLOW SCOPE | Amazon Execution (Marketplace-specific) | End-to-End (Plan + Implement via Bilateral Studio) | Helium 10 provides a comprehensive Amazon workflow — keyword research, listing optimization, inventory management, financial analytics. It's a full Amazon execution suite. visibl provides a full AI discovery execution suite — monitoring, detection, optimization, and deployment across every channel AI agents use. Different worlds, converging at the customer. |
| IMPLEMENTATION TIME | Days (Amazon-specific optimizations) | Minutes (One-click deployment) | Helium 10 optimizations deploy to Amazon within days — it's one of the tool's strengths. But those optimizations only affect your Amazon presence. visibl deploys AI visibility optimizations across your entire digital footprint in minutes via Bilateral Studio. |
| ENTERPRISE SCALE | Amazon Only (27 Amazon marketplaces) | Extreme (1M+ page catalogs, all channels) | Helium 10 covers 27 Amazon marketplaces with 2.1 billion data points — genuine scale within Amazon's ecosystem. visibl covers the AI discovery layer across every channel: Google, ChatGPT, Gemini, Perplexity, Grok, Claude, and the shopping agents that navigate between all of them. Different scale dimensions. visibl includes deep site audits, competitive intelligence APIs, and full GA4/GSC integration — cross-channel capabilities that Amazon-only tools can't match. |
| AGENTIC READINESS | Zero (No AI search visibility) | Full (Native ACP & UCP Protocols) | Helium 10 has zero AI search visibility — it's not designed for that. visibl natively monitors OpenAI's ACP and Google's UCP protocols, ensuring autonomous shopping agents can find and purchase your products regardless of which channel they use. As AI agents become a purchasing channel, this gap matters more every month. |
| DATA INTEGRATION | Partial (Amazon data only) | Bilateral (GA4 + GSC + Stripe + Shopify + Merchant Center) | Helium 10 integrates deeply with Amazon's ecosystem — Seller Central, advertising, inventory. visibl integrates with your broader commerce stack — Stripe for revenue verification, Shopify for inventory sync, Google Merchant Center for feed compliance, GSC for search signals. Amazon vs. everywhere. |
Who Is Helium 10?
Helium 10 is the Amazon seller tool with 4 million users, 2.1 billion data points across 27 marketplaces, and a comprehensive suite covering every stage of the Amazon selling lifecycle. From keyword research (Cerebro, Magnet) to listing optimization (Scribbles) to inventory management to financial analytics (Profits) to refund recovery — if you sell on Amazon, Helium 10 gives you the workflow.
At $29-500/month, it's accessible for sellers of all sizes. The tool is widely used because it covers Amazon-specific workflows: finding profitable keywords, tracking competitors, optimizing listings, managing inventory, calculating true profitability. Within Amazon's ecosystem, Helium 10 is widely used.
But Helium 10 was built for Amazon — and only Amazon. It has no visibility into AI search engines. It can't tell you if ChatGPT is recommending your competitor's products. It can't detect Ghost Routes. It can't monitor whether AI shopping agents can transact outside of Amazon. And as AI agents become a significant purchasing channel, the Amazon-only view is an increasingly expensive blind spot.
Amazon-optimized. AI-invisible.
Every other tool stops at the insight. visibl starts at the execution.
Helium 10 gives you everything you need to win on Amazon: keyword research, listing optimization, competitor tracking, inventory management, financial analytics. Within Amazon, the workflow from insight to action is tight — you see the data, optimize the listing, track the result.
Here's the shift: AI shopping agents are channel-agnostic. When a customer asks ChatGPT "what's the best wireless charger under $50?" the answer might pull from Amazon, Google Shopping, Shopify stores, or direct brand sites. Helium 10 can optimize your Amazon listing for that query. visibl can ensure your brand appears in the AI answer — regardless of channel — and that the shopping agent can actually complete the purchase.
Enterprise brands deploy cross-channel AI optimizations in minutes without touching backend code. Helium 10 optimizes for Amazon's algorithm. visibl optimizes for AI agents everywhere.
What Helium 10 can't show you
Ghost Routes Detection
Helium 10 tracks your Amazon rankings. It has no visibility into AI search. Your brand might rank #1 on Google for key product terms while being completely invisible to ChatGPT, Gemini, and Perplexity — Ghost Routes that represent untapped revenue. Helium 10 can't find them because it's looking at a different channel entirely.
Agentic Commerce
When AI shopping agents go beyond Amazon, they use machine protocols — OpenAI's ACP and Google's UCP — to negotiate purchases. visibl monitors both protocols to ensure autonomous agents can complete transactions from your catalog. Helium 10 optimizes for Amazon's algorithm. visibl optimizes for AI agents everywhere.
Revenue-at-Risk
Helium 10's Profits tool tracks your Amazon P&L. visibl's Revenue-at-Risk connects your Stripe account to calculate the exact monthly revenue lost when products aren't cited in AI buying advice. Amazon revenue is one number. AI discovery revenue is the number you're not tracking.
Different Category, Same Customer
You're an e-commerce brand. You use Helium 10 to dominate Amazon. That makes sense — Amazon is a massive channel. But your customers don't only shop on Amazon anymore. They ask ChatGPT for product recommendations. They use Google's AI Overviews. They let Perplexity compare options. And increasingly, they let AI agents handle the entire purchase. Helium 10 gives you the Amazon lens. visibl gives you everything else — site audits, competitive intelligence, GA4/GSC integration, and the full AI discovery layer across every channel. For multi-channel brands, visibl isn't a complement to Helium 10. It's the platform that makes Amazon-only tools insufficient.
The Convergence Point
Here's where these two worlds collide: When OpenAI's Operator decides to buy your product, it might pull from Amazon, Google Shopping, Shopify, or your direct site. The agent doesn't browse — it negotiates via protocols. Helium 10 can optimize your Amazon listing so the agent finds you there. But what about Google Shopping? What about your Shopify store? What about your direct site? visibl ensures your entire product catalog is visible to AI agents across every channel — and that the agents can actually complete the transaction. Helium 10 sees the Amazon slice. visibl sees the full picture.
And here's the critical difference: visibl syncs with Google Merchant Center and Shopify so AI agents never recommend products you can't ship. Helium 10 tracks Amazon inventory. visibl ensures AI agents across every channel have real-time stock data. No out-of-stock embarrassments. No broken agent transactions. Inventory-aware AI optimization across every channel, not just Amazon.
Which one fits?
Choose Helium 10 if...
- Amazon is genuinely your only sales channel and you have no DTC or Google Shopping presence
- You only need Amazon-specific keyword and listing tools
- AI-driven product discovery has zero relevance to your business
- You have no plans to sell outside Amazon's ecosystem
Choose visibl if...
- You sell on any channel beyond Amazon (Shopify, DTC, Google Shopping)
- AI shopping agents are becoming a purchasing channel for your category
- You need site audits, competitive intelligence, AND cross-channel AI visibility
- You want Stripe-verified revenue attribution across all channels, not just Amazon P&L
Other comparisons
Beyond Amazon. Into AI.
See the AI discovery layer that Amazon analytics can't show you. Ghost Routes, agentic commerce, revenue-at-risk — across every channel.